Logo Design Questionnaire

This field is for validation purposes and should be left unchanged.

About you and your business

Your name(Required)

Email address(Required)

Business or organization name(Required)

Website or social profile

If you have one, share the best place to learn about your business.

What does your business do?(Required)

Briefly describe your products or services and the people you help.

Who is your ideal customer or audience?(Required)

Consider location, age range, interests, needs, or the types of businesses you work with. If this brand could connect with one audience first, who would it be, and what are they looking for from you?

What makes your business different?

What do people choose you for, and what’s one example that shows it?

Your logo

Exact name to appear in the logo(Required)

Include your preferred spelling, capitalization, spacing, and punctuation.

Tagline or slogan

Leave blank if you do not have one. Let us know if including it is optional.

Is this a new logo or a redesign?(Required)

A new logo

A redesign of an existing logo

What should we keep or change about your existing logo?

Tell us what works, what does not, and whether any elements need to stay.

What should people think or feel when they first encounter your brand?

Imagine someone seeing your website, signage, or social profile for the first time. What would you want their first thought to be? For example, “I’d feel comfortable reaching out,” “They understand what I need,” or “I’d trust them with a project like mine.”

What do you want the new logo to achieve?(Required)

For example: look more professional, appeal to a new audience, simplify your branding, or reflect a change in direction.

Look and feel

What three words should describe your brand?(Required)

For example: confident, approachable, innovative.

Which design styles appeal to you?

Choose any that feel right. We can help narrow down the direction.

Simple and minimal

Modern and sleek

Classic and timeless

Elegant and refined

Bold and energetic

Friendly and playful

Organic and natural

Vintage or handcrafted

Open to suggestions

Do you have a preferred logo format?

Text only / wordmark

Initials / monogram

Symbol or icon with text

Emblem or badge

Open to suggestions

Are there any symbols, ideas, or imagery you would like explored?

Share any ideas you have, even if they are just a starting point.

Is there anything the logo should avoid?

Include symbols, visual clichés, styles, or associations that do not fit your brand.

Which logos or brands do you like, and why?

Share two or three examples or links and explain what appeals to you. These are for inspiration.

Who are your main competitors?

Include links if possible. Tell us if there are visual similarities we should avoid.

Colours and typography

Do you have preferred colours or existing brand colours?

Include colour names or hex codes if you know them. It is fine to leave the direction open.

Are there any colours to avoid?

What lettering styles appeal to you?

Clean and simple

Traditional / serif

Rounded and friendly

Strong and bold

Handwritten or script

Custom or distinctive lettering

Open to suggestions

Are there existing brand guidelines or related brands we need to work with?

Mention any required colours, fonts, parent brands, partner logos, or other restrictions.

How the logo will be used

Where will you use your logo?(Required)

Website

Social media

Business cards and stationery

Brochures or other printed materials

Signs or vehicle graphics

Clothing or embroidery

Packaging or product labels

Other / not sure yet

Are there any special layout or production requirements?

For example: a small social profile icon, a horizontal header, embroidery, one-colour printing, or a version for dark backgrounds.

Upload your existing logo, brand guidelines, or inspiration

Optional. Upload up to 5 files, 10 MB each: JPG, JPEG, PNG, WEBP, PDF, or ZIP. Put vector source files in a ZIP, or share a link below.

Drop files here or

Accepted file types: jpg, jpeg, png, webp, pdf, zip, Max. file size: 10 MB, Max. files: 5.

Links to reference files or inspiration

You can share a Drive, Dropbox, Pinterest, or other link. Please make sure we have permission to view it.

Timeline and approvals

Do you have a target completion date?

Optional. We will confirm the project schedule with you.

Is the date tied to a launch, event, or other deadline?

Who will provide feedback and approve the final logo?(Required)

Please list the main contact and anyone else involved in the decision.

Do you have an agreed budget or a budget range?

Optional. If we have already quoted the project, you can leave this blank.

Anything else you would like us to know?

Full Circle

Logo Design Discovery

About you and your business

Your logo

Look and feel

Colours and typography

How the logo will be used

Timeline and approvals