What does your business do? (Required) Briefly describe your products or services and the people you help.
Who is your ideal customer or audience? (Required) Consider location, age range, interests, needs, or the types of businesses you work with.
What makes your business different? What would make someone choose you over a competitor?
What should we keep or change about your existing logo? Tell us what works, what does not, and whether any elements need to stay.
What do you want the new logo to achieve? (Required) For example: look more professional, appeal to a new audience, simplify your branding, or reflect a change in direction.
Are there any symbols, ideas, or imagery you would like explored? Share any ideas you have, even if they are just a starting point.
Is there anything the logo should avoid? Include symbols, visual clichés, styles, or associations that do not fit your brand.
Which logos or brands do you like, and why? Share two or three examples or links and explain what appeals to you. These are for inspiration.
Who are your main competitors? Include links if possible. Tell us if there are visual similarities we should avoid.
Do you have preferred colours or existing brand colours? Include colour names or hex codes if you know them. It is fine to leave the direction open.
Are there existing brand guidelines or related brands we need to work with? Mention any required colours, fonts, parent brands, partner logos, or other restrictions.
Are there any special layout or production requirements? For example: a small social profile icon, a horizontal header, embroidery, one-colour printing, or a version for dark backgrounds.
Upload your existing logo, brand guidelines, or inspiration Optional. Upload up to 5 files, 10 MB each: JPG, JPEG, PNG, WEBP, PDF, or ZIP. Put vector source files in a ZIP, or share a link below.
Links to reference files or inspiration You can share a Drive, Dropbox, Pinterest, or other link. Please make sure we have permission to view it.
