Full Circle

New Website Discovery / Onboarding

New Website Project Questionnaire

Thank you for choosing Full Circle Web. This questionnaire will help me understand your business, website needs, and project goals. Answer what you can; we can work through anything that is still undecided.

1About You

2Your Project

3Goals and Audience

4Content

5Design

6Features

7Marketing

8Timeline and Budget

9Technical Details

10Final Details

Company

This field is for validation purposes and should be left unchanged.

Your Information

Tell me who will be involved in the project and how best to stay in touch.

Your name(Required)

First Last

Business or organization name(Required)

Email address(Required)

Phone number

Your role in the business or organization

Who else will be involved in reviewing or approving the website?

Include each person's name and role, if applicable.

Preferred communication methods(Required)

Phone

Video call

Client portal

A combination of these

Project Overview

Share what you need, what prompted the project, and what the website should accomplish.

What type of project do you need?(Required)

A completely new website

A redesign of an existing website

Improvements to an existing website

An online store

A landing page or microsite

Website maintenance or ongoing support

I am not sure yet

Other

Please describe the other project type

Please briefly describe the project(Required)

Tell me what you need and what led you to reach out now.

Do you currently have a website?(Required)

Yes

It is currently being developed

I have a website, but it is no longer online

Current website address

What do you like about your current website?

What is not working well with your current website?

Examples: difficult to update, outdated appearance, poor search visibility, slow, unreliable, or difficult to use on mobile.

Why are you starting this project now?

What are the three most important things the new website needs to accomplish?(Required)

Generate inquiries or leads

Clearly explain our services

Sell products online

Accept bookings or registrations

Build trust and credibility

Improve search visibility

Make information easier to find

Reduce administrative work

Showcase our work

Attract employees or volunteers

Accept donations

Support existing customers or members

Other

Please select up to three.

Please describe the other project goal

Your Business and Audience

Help me understand what you do and who the website needs to reach.

Briefly describe your business or organization(Required)

What do you do, who do you serve, and what makes you different?

What are your primary services or products?(Required)

Who is your ideal customer, client, member, or audience?(Required)

Consider their location, life stage, industry, needs, and reasons they might choose you.

What problem is your audience trying to solve when they visit your website?

What action would you most like visitors to take?(Required)

Request a quote

Book an appointment

Call us

Purchase a product

Make a donation

Visit our location

Read or download information

Apply for a position

Other

Please describe the other primary action

Who are your main competitors?

Include website addresses when possible.

Are there businesses or organizations you admire that are not direct competitors?

Include website addresses and what you admire about them.

Website Content

Outline the pages, written content, images, and existing materials that may need to be transferred.

Which pages do you expect the website to include?(Required)

Home

About

Services overview

Individual service pages

Products or shop

Portfolio or projects

Testimonials or reviews

Team or staff

Frequently asked questions

Blog, news, or resources

Events

Contact

Careers

Donations

Member area

Other

What other pages do you need?

Approximately how many pages will the website have?

1–5

6–10

11–20

More than 20

I am not sure

Do you already have written content for the website?(Required)

Yes, it is ready to use

Some content is ready

Existing content needs to be rewritten

I need help writing most or all of the content

I am not sure

Who will be responsible for providing or approving the written content?

Do you have professional photographs or other images?

Yes, everything is ready

I have some images

I need help sourcing stock images

I am interested in professional photography

I am not sure

Is there existing content that needs to be transferred from another website?

Yes

I am not sure

What needs to be transferred?

Standard website pages

Blog posts or news articles

Products

Customer accounts

Events

Documents or downloads

Staff profiles

Images or galleries

Other

Please describe the other content to transfer

Are there legal, regulatory, accessibility, or industry requirements I should know about?

Examples include privacy requirements, professional disclaimers, accessibility standards, age restrictions, or industry-specific rules.

Brand and Design

Describe the visual direction, existing brand assets, and examples you like or dislike.

Do you have an established visual brand?(Required)

Logo

Brand colours

Brand fonts

Brand guidelines

Photography style

None of these

I need help with branding

How would you like the website to feel?

Professional

Friendly

Modern

Established

Minimal

Bold

Warm

Luxurious

Approachable

Energetic

Calm

Technical

Creative

Community-focused

Other

Select the words that best fit the desired direction.

Please describe the other desired feeling

Are there colours, styles, images, or design elements you want to use or avoid?

Please share two or three websites you like

They do not have to be in your industry. Include the URL and what you like about each.

Are there websites or design styles you strongly dislike?

How closely should the new website follow your current branding?

It must follow the existing brand closely

The brand can be modernized slightly

I am open to a noticeably different direction

I do not currently have an established brand

Features and Functionality

Select anything the website may need. Follow-up questions will appear only for relevant features.

Which features might the website require?

Contact or inquiry forms

Quote request form

Appointment booking

Event registration

Online payments

Online store

Product catalogue without online purchasing

Donations

Newsletter signup

Customer or member login

Private document library

Website search

Maps or location information

Reviews or testimonials

Team directory

Portfolio or project gallery

Events calendar

Job postings

Application forms

Multilingual content

Live chat

Social media feeds

Calculators or interactive tools

Third-party integrations

Other

Please describe the other feature

Online Store Details

What types of products will you sell?

Approximately how many products will the website launch with?

Do products have variations such as size, colour, or material?

How will orders be fulfilled?

Shipping

Local pickup

Local delivery

Digital delivery

I am not sure yet

Which payment processor do you currently use, if any?

Booking and Registration Details

What can visitors book or register for?

Do you currently use a booking or registration platform?

Should customers pay when booking or registering?

Yes

Sometimes

I am not sure

Are bookings connected to individual team members, services, dates, or locations?

Member or Private Area Details

Who needs to log in?

What information or functionality should only be available after login?

Will there be different membership, access, or permission levels?

Integration Details

Which existing platforms should the website connect with?

Customer relationship management system

Email marketing platform

Accounting software

Booking system

Payment processor

Inventory or point-of-sale system

Donor management platform

Learning management system

External database

Other

Please describe the other integration

Are there administrative tasks you hope the website can simplify or automate?

Are there features you may want later, even if they are not included initially?

Search, Marketing, and Measurement

Explain how people currently find you and how you will judge whether the new website is successful.

How do people currently find your business or organization?

Google search

Google Maps

Referrals

Social media

Paid advertising

Events or networking

Existing customers

Print advertising

They do not find us consistently

Other

Are there specific searches you would like the website to appear for?

List the services, products, questions, or locations potential customers may search for.

Which geographic areas do you serve?

Which accounts or marketing tools do you currently have?

Google Business Profile

Google Analytics

Google Search Console

Google Tag Manager

Email marketing platform

Social media accounts

Online advertising accounts

None of these

I am not sure

What would make this website project successful for you?(Required)

Examples: more qualified inquiries, increased sales, better search visibility, easier updates, more registrations, or improved credibility.

Timeline, Budget, and Process

Share any timing constraints, budget expectations, decision-makers, and internal approval requirements.

Preferred launch date

MM slash DD slash YYYY

Is this date connected to a specific event or deadline?

How flexible is the timeline?(Required)

The deadline is firm

There is some flexibility

The date is only a general preference

I do not have a specific deadline

What budget range have you allocated for this project?(Required)

Under $2,500 CAD

$2,500–$4,999 CAD

$5,000–$7,499 CAD

$7,500–$10,000 CAD

More than $10,000 CAD

I need help determining an appropriate budget

A budget range helps me recommend a realistic scope and approach. It does not automatically determine the final project cost.

Who will make the final project decisions?(Required)

Are there internal approval processes that may affect the project?

How quickly can your team generally provide content, feedback, and approvals?

Within one to two business days

Within three to five business days

Within one to two weeks

Timing may vary

I am not sure

How involved would you like to be during the design process?

I want to be closely involved throughout

I want to review the major milestones

I prefer to provide initial direction and let you lead

I am not sure

Domain, Hosting, and Technical Details

Tell me what is already in place. Secure account access will be requested separately.

Do you already own the domain name for the website?(Required)

Yes

I am not sure

What is the domain name?

Do you currently have website hosting?

Yes

I am not sure

Who is the hosting provider?

Do you use business email addresses connected to your domain?

Yes

I am not sure

Are there existing systems or technical arrangements that must remain in place?

Examples include email hosting, domain management, payment services, databases, or third-party software.

Who currently manages your domain, hosting, and website?

Will any website features, email services, or integrations need to remain active during redevelopment?

Security notice: Please do not enter usernames, passwords, verification codes, credit card details, or other sensitive account information in this form. Secure access instructions will be provided separately when needed.

Files and Final Details

Upload any useful materials and add anything that has not been covered elsewhere.

Upload project materials

Drop files here or

Accepted file types: jpg, jpeg, png, webp, pdf, doc, docx, xls, xlsx, csv, zip, Max. file size: 25 MB, Max. files: 10.

You may upload logos, brand guidelines, brochures, page outlines, written content, photographs, product lists, or planning documents. Maximum 10 files, 25 MB each.

Is there anything else I should know about the project or your expectations?

What questions or concerns would you like to discuss?

How did you hear about Full Circle Web?

Referral

Google search

Social media

Existing client

Local business or networking group

Another website designed by Full Circle Web

Other

Please tell me how you heard about Full Circle Web

Confirmation(Required)

I confirm that the information provided is accurate to the best of my knowledge.

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