Full Circle Blog

How To Secure A Google Ads for Charities: Part 2

Red megaphone with branches of olives on blue background. Above view

Applying For The Google Ads Grant Program

Eligibility Criteria: To be eligible for the Google Ads Grant, charities must be registered in Canada and have valid charity status.

Application Process: Applying for the grant is simple; you just have to fill out the application form and submit it to Google.

Grant Requirements: Once approved for the grant, you’ll need to maintain a monthly budget and adhere to Google’s advertising policies.

Eligibility Criteria

Getting started with a Google Ads Grant for your charity in Canada can be an intimidating process. But, if you know the eligibility criteria and have all of the right information at hand it doesn’t have to be so stressful!

Firstly, you’ll need to make sure that your organization is registered as a Canadian non-profit or charitable entity under the CRA’s Income Tax Act. Additionally, you must also operate in one of the Canadian provinces or territories and have an active website hosted in Canada. Finally, when applying for the grant program, ensure that your organization adheres to Google’s advertising policies – this will help ensure that your application is successful.

Application Process

Now that you know the eligibility criteria, let’s talk about the application process.

Applying for a Google Ads Grant is actually quite simple as long as all of your information is in order.

You can apply online and it only takes a few minutes to complete.

Once you submit your application, Google will review it and make sure everything checks out before they approve or deny your request.

If approved, then you’ll be able to start using the grant right away!

All-in-all, applying for this program isn’t too difficult – just remember to have all of your organization’s details ready when submitting your application so that there are no delays during the process.

Grant Requirements

Now that you know the application process, let’s go over what is required to maintain your Google Ads Grant.

To keep your account active and in good standing, there are a few things you must do on a regular basis.

Firstly, you’ll need to make sure your ads adhere to Google’s policies – this includes having accurate landing pages with no misleading or malicious content.

Secondly, you should be monitoring performance so that ad campaigns remain within budget and reach their goals.

Lastly, it’s important to stay up-to-date with any changes made by Google related to the grant program; they may have new rules or restrictions which could affect how you use the grant.

By following these guidelines, you can ensure that your organization will continue benefiting from its participation in the program for many years to come!

Facebook
Twitter
LinkedIn

Recent Posts

web design decision making

DIY or Pro: Your Website Dilemma

Keen to decide between DIY or professional website development? Uncover the crucial factors that will shape your online presence.

Categories

Categories