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- Determine if your charity is eligible for the Google Ads grant program
- Apply for the grant through the Google for Nonprofits website
- Get approved and activate your Google Ads account
- Create effective ad campaigns that align with your charity’s mission and goals
- Set up conversion tracking to measure the impact of your ads
- Monitor and optimize your campaigns regularly to maximize their effectiveness
- Follow the program guidelines and policies to maintain your eligibility for the grant
- Use the grant funds wisely and responsibly to make the biggest impact for your charity
- Take advantage of additional resources and support offered through the Google for Nonprofits program
Obtaining a grant for advertising is merely a component of the larger picture. To increase donations and gain additional support, a visually appealing and highly effective website is crucial. Full Circle Web is available to guide you through the grant application process while also creating a striking and functional website, including landing pages, to optimize your advertising campaign. Contact us at fullcircleweb.ca